Inside-Out Marketing: How to Create an Internal Marketing Strategy. Michael Dunmore

Inside-Out Marketing: How to Create an Internal Marketing Strategy



Download Inside-Out Marketing: How to Create an Internal Marketing Strategy



Inside-Out Marketing: How to Create an Internal Marketing Strategy Michael Dunmore ebook pdf
Publisher: Kogan Page
Language: English
Page: 268
ISBN: 0749436638, 9780749436636

Put simply, internal marketing is largely about the things people do within an organization that contribute to the achievement of the organization’s overall purpose and success. This practical guide provides an understanding of internal marketing and the seven components of an internal marketing strategy (IMS). With a balance of both theory and practice, Michael Dunmore shows how to develop an IMS that integrates the whole organization and produces teams that can work together towards common goals and outcomes. He demonstrates how a strong internal marketing strategy can be critical to achieving and sustaining competitive advantage, as well as being a major driver of change and enhanced performance.

From the Publisher

Michael Dunmore has worked in general management and marketing roles at director level in both the UK and North America. He has worked within the publishing and design-related sectors and more recently in the marketing of HR services. He is also a member of the Marketing Society and the Institute of Management.



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